WJ Group, the UK’s leading road marking and highway safety specialist has showcased its commitment to sustainability by becoming a member of Greener Highways, joining the collaborative charge towards net zero.
Greener Highways is a membership organisation set up to unite a sector in the battle against the ongoing climate crisis. It aims to aid with the education and implementation of sustainable initiatives, products, services and operations across the highways sector.
In order to achieve this, Greener Highways will showcase the contributions of its members towards a cleaner, greener future. Greener Highways aims to tackle the climate emergency together by looking at areas such as energy, transport, wildlife and waste, with further aim to build best practice relationships between businesses to encourage faster changes towards long-term sustainability.
As part of a huge highways community, Greener Highways sees the environmental impact of the sectors business activities and realises that companies need to address increasingly serious environmental problems such as climate change, resource depletion, carbon footprints, and pollution.
WJ Group
WJ Group has opted for Greener Highways membership as it shares the mission and aims of the organisation. The business believes in a cleaner, greener future in an industry that can make a monumental difference with its carbon reduction.
They are the UK’s leading road marking and highway safety business and have been at the forefront of advocating for sustainability for years.
Back in 2017, the board appointed a Sustainability Director and set up a dedicated department to ensure that WJ understood, mitigated, and contributed to the improvements needed in highways to make a real difference in tackling the climate emergency.
Having achieved a Carbon Trust Standard in 2015, they expanded upon this to include Scope 1 & 2 emissions across the entirety of the business and have demonstrated year on year reductions in their emissions.
The organisation has now recently announced their target of being net zero operationally by 2032, aligning with National Highways strategy of road building and construction to be net zero by 2040.
Yet, the company is still paying close attention to their scope 3 emissions and have reformulated their products to decrease the embedded carbon by a huge 81%.
Paul Aldridge, WJ Group Sustainability Director told us:
“Sustainability really is at the heart of all our decisions as a business and we have a vision to ensure we are delivering long-term value for all our stakeholders, whilst supporting our communities and protecting the planet in every way we can.
“To reach Net Zero and leave a working legacy, we are planting a forest of half a million trees over 900 acres in Scotland. This forest project will help us transition from our heavy reliance on fossil fuel to our operations, absorbing much of our current emissions.
“Over time, these diminish, starting to absorb a greater and greater percentage, and will continue to do so long after our fleet ceases emitting GHGs. Then as time passes, it begins work on our historical emissions, with the end goal to offset all of the carbon we have ever
emitted both historically and in the future.”
To become a member of Greener Highways, please visit: www.greenerhighways.co.uk/become-a-member

